Everton Lewis, Partner, Impact Signal


Using analytics and human-centred design techniques, Everton helps companies create innovative products and experiences that truly matter — for their business, employees, and customers. He advocates for users to play key roles in solving complex business challenges and to deliver solutions by bringing together cross-functional teams including data scientists, designers, researchers, and business strategists.

He has successfully collaborated with companies such as Bristol Myers-Squibb, Astrozeneca, CIBC, RBC, TELUS, and the Federal and Provincial Governments of Canada.

Everton completed his MBA at the Richard Ivey school of business. After completing his MBA, he worked for IBM Interactive and Bridgeable - Service Design. He is a founder and partner in Impact Signal, a consulting firm based in Toronto. Everton is a guest lecturer at Laurier University and invited speaker at conferences.  In 2017, Everton received the Service Design Networks Global Award for work completed at TELUS.

Company Summary

IMPACT SIGNAL uses analytics and design tools to create a deeper understanding of customer behaviour and drive adoption rates of services. We unlock the value available in customer data. Our team of professionals can see and discover patterns of behaviour using a blended approach of design and analytics. We collaborate with our clients and their customers to rapidly prototype and test new ideas to impact business results.

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